Jewellery shopping is rarely just about buying an accessory—it’s about marking milestones, celebrating relationships, and finding pieces that feel personal. Whether you’re hunting for everyday elegance, a meaningful gift, or a bespoke creation made just for you, Chinatown is one of Singapore’s most rewarding places to explore. Beyond its rich heritage and bustling streets, the neighbourhood is home to a diverse mix of heritage jewellers and modern ateliers, each offering something distinct.
From heritage brands specialising in pure gold to contemporary studios pushing creative boundaries, Chinatown jewellery shops cater to a wide range of styles, budgets, and occasions. To help you narrow things down, we’ve rounded up five of the best jewellery shops in Chinatown for both ready-made designs and custom pieces—each trusted for quality, craftsmanship, and character.
Note: This list is strictly not in order.
1. SK Jewellery
Since its founding in 2003, SK Jewellery has built a reputation for making meaningful jewellery that celebrates life’s most important moments. Known for striking a balance between tradition and innovation, the brand is especially renowned for its expertise in 999 Pure Gold jewellery. By combining state-of-the-art technology with skilled craftsmanship, this gold shop in Chinatown creates pieces that feel both contemporary and deeply symbolic.
One of its standout offerings is the immensely popular 999 Pure Gold Bridal Collection, which has helped reframe gold jewellery as modern, expressive, and emotionally resonant. Each piece is thoughtfully designed with an inspirational backstory, making it ideal for gifting or marking milestones. Beyond bridal wear, SK Jewellery offers an extensive catalogue that includes rings, earrings, necklaces, bracelets, anklets, charms, gold bars, coins, and even collectible figurines.
Whether you’re browsing bestsellers or searching by category—be it everyday wear, bridal jewellery, or keepsakes—SK Jewellery offers something for nearly every occasion, taste, and budget.
Prices:
- Mahjong Gold Beads 999 Pure Gold Bracelet: $4,937
- Miami 916 Gold Chain: $5,237
- Twist Wave 999 Pure Gold Chain: $2,279
- Success 999 Pure Gold Ring: $4,159
Highlights:
- Industry leader in 999 Pure Gold jewellery and bridal collections
- Wide variety of ready-made designs and gift-worthy collectibles
- Pieces designed with meaningful stories and long-term heirloom value
Business Reviews:
1. Miss Eileen Foong has been very helpful and friendly throughout our whole buying experience. She is patient in her explanation with regard to the many questions we have. Good job Eileen!
2. service provided anna was amazing , she has helped me and my grandmother so much. we managed to buy the necklace that we wanted. thank you!!
3. I would like to express my appreciation for Darren Wong for providing an excellent customer experience. He was very patient throughout the entire process and took the time to address all my questions clearly. His approachable manner made the interaction pleasant and comfortable. Thank you, Darren, for your outstanding service! It truly made a difference! 😉
| Website: | https://www.skjewellery.com/ |
| Operating Hours: | Sunday-Thursday: 10:30 AM – 9 PM | Friday-Saturday: 10:30 AM – 9:30 PM |
| Number: | 6538 0933 |
| Address: | 1 Park Rd, #01-52 People’s Park Complex, Singapore 059108 |
2. On Cheong Jewellery
Established in 1936, On Cheong Jewellery began as a humble gold shop in Chinatown and has since grown into one of Singapore’s most respected jewellery retailers. With nearly a century of experience, the brand is widely trusted for its consistent quality, thoughtful designs, and long-standing customer relationships. It also holds the distinction of being Singapore’s first SQC-certified jeweller for People and Service Excellence.
On Cheong carries an extensive range of jewellery, including rings, earrings, necklaces, bracelets, bangles, and cufflinks. What truly sets the brand apart is its mastery of materials—customers can expect expertly crafted pieces featuring jadeite, certified diamonds, pearls, precious gold, and vibrant gemstones such as sapphires, rubies, and emeralds.
If you don’t find what you’re looking for in-store or online, On Cheong also offers custom jewellery services for both individual and corporate clients. Backed by a team of skilled designers and craftsmen, the brand remains committed to creating pieces that are “Crafted by time, Cherished for generations.”
Prices:
- Straits Lotus Aureole Enamel Gold Pendant: $1,311
- Boundary Jadeite Ring (Rose Gold): $4,190
- Golden Dusk Trio Pearl Diamond Necklace: $3,635
- Lavender Provenance Jadeite Diamond Pendant: $5,670
Highlights:
- Nearly 90 years of heritage and craftsmanship
- Expertise in jadeite, diamonds, pearls, and coloured gemstones
- Custom jewellery services for personal and corporate needs
Business Reviews:
1. One of the most pleasant service experience I ever had.All the staff were pleasant and polite. We were served by Kartono, he was extremely patient and polite throughout the whole process. He also value add and share his knowledge with us generously to understand more about other jewellery. Highly recommended!
2. Had a wonderful experience with Yvonne Yip who helped with trading in of our late mother’s gold jewellery. Got me interested in some beautiful emerald pieces. She knows her clients and their likes. Highly recommend you seek her out at On Cheong.
3. We had a most lovely experience at On Cheong. They have a gorgeous variety of both modern and classic jewellery. The service staff were very friendly, especially Hui Ting who was so patient and accommodating while my mother chose a piece that she liked. Five stars for service, prices and design!
| Website: | https://oncheong.com/ |
| Operating Hours: | Monday-Saturday: 10:30 AM – 6:15 PM | Closed on Sundays |
| Number: | 6223 4788 |
| Address: | 251 S Bridge Rd, Singapore 058800 |
3. Poh Heng Jewellery
With over 77 years in the industry, Poh Heng Jewellery is synonymous with trust, purity, and gold craftsmanship in Singapore. The brand firmly believes that machines cannot replace the human touch, which is why every piece undergoes meticulous crafting, polishing, and inspection by skilled artisans. Each creation proudly bears the lion’s head logo—Singapore’s official hallmark for gold purity certified by the Singapore Assay Office.
Poh Heng’s collections are designed to feel timeless yet personal. Its rings, in particular, are crafted to make a statement while reflecting individual style, featuring intricate detailing and enduring elegance. Necklaces are equally refined, polished to enhance their natural glow and complement all skin tones. Beyond these, the brand also offers earrings, anklets, bridal jewellery, and gold bars.
Customers can shop by gold purity—from 18K to 24K—or by gemstones such as diamonds, rubies, sapphires, pearls, and coloured gems. For those seeking a reliable jewellery shop in Chinatown, Poh Heng stands out for its transparency, quality assurance, and long-standing reputation.
Prices:
- Harmony of Bliss Diamond Necklace in Yellow Gold (525A): $3,000
- Dazzle Textured Link Necklace in Yellow Gold (529A): $3,765.71
- Auspicious Ring in Yellow Gold (150A): $3,905.88
- Gleam of Star Diamond Ring in White Gold (007A): $1,850.00
Highlights:
- SAO-certified gold purity with Singapore’s lion head hallmark
- Wide selection across gold types and gemstones
- Membership perks including discounts on fixed-price items
Business Reviews:
1. Guan Hwee was incredibly patient and helpful throughout my visit, taking the time to show me several gold bracelets and answering all my questions thoroughly. His excellent service and warm demeanor made the experience truly enjoyable. If you’re looking for a knowledgeable and friendly sales assistant, I highly recommend asking for him.
2. It was a pleasure to be assisted by May Wong at Poh Heng Jewellery. She was exceptionally patient throughout the entire selection process. May Wong offered valuable and helpful advice, making the experience very enjoyable. I truly appreciated her kind demeanor and expert guidance. I highly recommend May Wong for her outstanding customer service.
3. Thank you Jun Kit, for such a pleasant buying experience. Your service was friendly, reliable, and efficient. I’m very satisfied and would gladly recommend you to anyone looking for Jewellery.
| Website: | http://www.pohheng.com.sg/ |
| Operating Hours: | Open Daily: 11 AM – 8:30 PM |
| Number: | 1800 764 4364 |
| Address: | Park Road, #01-17 People’s Park Complex, Singapore 059108 |
4. Poh Seng Jewellers
Founded in 1939, Poh Seng Jewellers is one of Singapore’s longest-standing jewellery houses, deeply rooted in tradition while evolving with modern tastes. Known for crafting bespoke jewellery, the brand blends classic elegance with contemporary design to create pieces meant to be treasured and passed down through generations.
Poh Seng specialises in jewellery for significant life moments, treating each commission as a personal journey. From conceptualisation to completion, the team works closely with clients to transform their vision into a tangible heirloom. Its collections span 24K, 22K, 20K, and 18K yellow gold, 18K white gold, as well as natural diamonds, precious gemstones, jade, and pearls—all carefully selected for authenticity and lasting value.
In addition to bespoke services, Poh Seng offers jewellery restoration, redesign services, and fair, transparent gold trade-in options. Whether you’re restoring a sentimental piece or upgrading to something new, the brand’s experience and integrity shine through.
Prices:
- Classic Blue & Sapphire Diamond Ring: $5,160
- Lattice Jade & Diamond Brooch: $885
- Cerca Trova Tiger Onyx & Ruby Bangle: $8,847
- Cerca Trova Bird Aquamarine & Diamond Necklace: $4,740
Highlights:
- Over 80 years of bespoke jewellery expertise
- Comprehensive services including restoration and redesign
- Transparent gold trade-in and exchange services
Business Reviews:
1. Bought my gold wedding band here. Prices were very reasonable within the area but quality was top notch. Highly recommend this place to everyone including tourist if they’d like to get something to remember their trip to Singapore as they carry a lot of unique and one-off pieces.
2. Patrick did an amazing job with my complicated custom design! Other jewellers said it couldn’t be done or needed months, but he promised a much shorter timeline and delivered on time. The attention to detail is incredible and the final piece exceeded expectations. Highly recommend for custom work!
3. Been coming here for almost 20 years. The designs available are varied from classic/traditional to modern. The staff here feel more like family than just sales professionals. Hope that they’ll continue to be around for a long time.
| Website: | http://www.pohseng.com.sg/ |
| Operating Hours: | Open Daily: 11 AM – 8 PM |
| Number: | 9775 7254 |
| Address: | 227 New Bridge Rd, Singapore 059433 |
5. MADLY Bespoke Jeweller
MADLY Bespoke Jeweller redefines what fine jewellery can be—personal, expressive, and unapologetically bold. Rejecting standardised designs, this jewellery shop in Chinatown focuses exclusively on custom creations that celebrate individuality. Its signature style features vibrant colours, innovative shapes, and modern interpretations of classic forms, making each piece feel deeply personal.
The brand works with only the top 0.1% of gemstones, cut by master lapidaries for maximum brilliance. Known for having one of the widest selections of high-quality coloured gemstones in Singapore, MADLY invests heavily in gem sourcing, advanced equipment, and a team of GIA-trained professionals. It is also the only jeweller in Singapore accredited under the International Coloured Stone Association’s Ethical Accreditation Programme.
With a sourcing office in Tanzania’s Morogoro region, MADLY offers unmatched provenance and transparency. From engagements to personal milestones, its bespoke process is luxurious yet welcoming—perfect for anyone who wants jewellery that truly reflects who they are.
Prices:
- Convertible Yin-Yang Pearl and Aquamarine Earrings: $38,980
- SG60 Red and White Pendant: $1,990
- Aquamarine Ring: $2,900
- Emerald Butterfly Earrings: $22,680
Highlights:
- Fully bespoke designs with bold, contemporary aesthetics
- Ethically sourced, top-tier coloured gemstones
- Unmatched transparency in gemstone provenance and treatment
Business Reviews:
1. Amazing experience with MADLY Bespoke Jewellery! Ying and Swens took special care to communicate and understand our story and were super helpful in helping us choose the perfect stones to go with our pieces. The rings delivered way beyond our expectations and we couldn’t be happier! Thank you so much to the team for their wonderful work and getting us these beautiful pieces 😍
2. Completely magical experience at Madly! Swens had a wonderful instinct for choosing the perfect gems to show us and designed an absolutely gorgeous ring for our 10-year wedding anniversary. I’m so in love with this ring, I still can’t stop staring at it. There’s no place like Madly for bespoke jewellery, they are absolutely the best!
3. Creating a custom piece with Madly was a smooth and fun process. I am thrilled with the final piece! We went with Madly because I fell in love with their design work, which can be seen on their Instagram account. We are not based in Singapore, but received regular updates from our designer and there was excellent communication. We never felt like we were left in the dark. The final version of the custom ring came in under budget and within the timeline promised. We are already planning my next custom piece and highly recommend Madly!
| Website: | http://www.madly.com/ |
| Operating Hours: | Open Daily: 10 AM – 7 PM |
| Number: | 6650 1544 |
| Address: | 13 Ann Siang Rd, Singapore 069693 |
NearMe’s Pick
All five jewellers above offer exceptional craftsmanship, which can make choosing just one a challenge. To make things easier, here are our top recommendations based on different preferences and priorities.
1. If you want trusted gold jewellery with lasting value
Our pick: Poh Heng Jewellery
Poh Heng is ideal for shoppers who prioritise gold purity, long-term value, and peace of mind. With SAO-certified hallmarks and decades of heritage, the brand is especially suited for those buying gold jewellery as an investment, heirloom, or bridal piece. Its wide range of gold purities and gemstones also makes it easy to find something within your comfort zone.
2. If you want meaningful gifts or bridal jewellery without custom wait times
Our pick: SK Jewellery
SK Jewellery is perfect if you want beautifully designed, ready-made pieces that still feel thoughtful and symbolic. Its 999 Pure Gold collections—especially bridal and gifting lines—are rich in storytelling and craftsmanship, making them ideal for milestones without the longer turnaround of bespoke jewellery.
3. If you want bold, one-of-a-kind bespoke jewellery
Our pick: MADLY Bespoke Jeweller
For those who want jewellery that’s truly unique, MADLY stands out. From ethically sourced gemstones to avant-garde designs, every piece is tailored from scratch. It’s the best choice for engagements, anniversaries, or personal milestones where individuality, colour, and ethical sourcing matter most.
Final Thoughts
Chinatown’s jewellery scene offers far more than meets the eye. From heritage goldsmiths and trusted household names to contemporary ateliers redefining bespoke luxury, the area caters to every style and intention. Whether you’re buying a meaningful gift, investing in gold, or commissioning a custom piece that reflects your story, these five jewellery shops each bring something distinct to the table.
If you’re planning a full day of browsing in the neighbourhood, don’t stop at jewellery alone. Chinatown is also home to several reputable watch boutiques, making it a great place to explore luxury timepieces as well. Be sure to check out the best watch shops in Chinatown and complete your visit with something timeless for both wrist and wardrobe.
Frequently Asked Questions (FAQ)
1. What is the difference between 916 and 999 gold?
916 gold (22K) contains 91.6% gold and is alloyed with other metals to make it harder and more durable for daily wear. 999 gold (24K) is the purest form available, but it is much softer and prone to bending, so it is often kept as an investment or used for solid heirloom pieces like traditional wedding bangles.
2. How is the “gold price today” calculated at these shops?
Most shops in Chinatown follow the daily gold rate set by the Singapore Jewellers Association. This price is usually displayed on a digital board or a placard in the shop window. The final price you pay is the gold weight multiplied by this daily rate, plus a “workmanship” fee.
3. Can I negotiate the “workmanship” or labor fees?
Yes, while the price of the gold itself is usually fixed to the market rate, the “workmanship” fee (the cost for the design and labor) is often where you can bargain. If you are buying multiple items or are a returning customer, many shopkeepers are willing to give a discount on this portion.
4. Is it better to buy gold in Chinatown or at a big retail mall?
Chinatown shops are often family-run and have lower overheads than mall chains, which can lead to lower workmanship fees. While malls offer modern designs and branding, Chinatown is preferred for “investment-grade” gold and traditional designs where you want the most gold for your dollar.
5. Do these shops provide certificates of authenticity?
Most reputable shops will provide a detailed receipt that acts as a certificate, stating the gold’s purity, weight, and the date of purchase. For jade or diamonds, they may provide a separate certificate from a third-party laboratory, though you should always ask if it is included or comes at an extra cost.
